The Game of Watching and Being Watched

Live streaming on Taobao has been gaining more and more popularity since its launch in 2016.

Like this one above, they all seem very entertaining to watch, and especially engaging by allowing users to ask questions during the streaming process.

This kind of sales model doesn’t require much set-up or training. For the sellers, not only are they providing services and promoting their products at the same time, it is also an opportunity for them to show off their personality, build trust with customers, as well as to stand out from hundreds of other sellers who sell pretty much the same thing.

Similar to the spread of live streaming on Facebook, Instagram, etc., being filmed has never been this common. From a viewer’s perspective, live streaming is probably something with more genuinity and interaction than many other things one sees on everyday media. The impact is also spontaneous, like reality TV but the audience gets invited to be part of the show as it is happening. Here’s another example in advertising:

However, the dark side of technology has quickly emerged. There also seems to be a tendency for murder, suicide, crimes being broadcasted on live streaming, and they got circulated online faster than ever because of social media. Suddenly it feels like Hunger Games could happen anytime soon in the real world. But Facebook has already reacted to that and found a solution, which is to hire 3000 “Content Monitors” to review the live streaming content as they go live. A solution that is not so high-tech but perhaps effective for the time-being, which seems to suggest that more violence simply leads to more surveillance and regulations.

What do people gain from going live? Profit, leads, or just pure entertainment? There is never a standard answer. As broadcasters, as viewers, we are all being watched, willingly or unwillingly.

1 thought on “The Game of Watching and Being Watched”

  1. Who is looking over the shoulder of the content monitors? Are they going to censor some important conversations simply because Facebook (or the individual monitor) doesn’t like the content, much like the breastfeeding photos that Facebook didn’t like a few years ago?

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s