Iphone has started its expansion of Asia market since 2008, while it seems that there are a number of complex issues they need to take care of at the same time of the launch of this world’s revolutionary smartphone in Asia.
Japan— Aggressive Competitors
Release date: July 11, 2008
( Source: NY Times)
Japan is one of the earliest Asian market targeted by Apple, while its selling in Japan hasn’t been very good compared with other smartphones produced by companies like NEC, SHARP, and PANASONIC. Acccording to a report in 2008, iPhone only made up a tiny portion of Japan’s 115 million cell-phone market. Takeshi Natsuno, the Japan smartphone pioneer who developed Japan’s first Internet-linking cell phone service “i-mode” in 1999, said “smartphone has already reached a very mature market in Japan, so Apple might need to struggle a bit to reach its expected share of Japanese market.”
China – Priracy, better choice?
Relase date: Oct 30, 2009
It is said that the largest ratio of pirated digital application is found in China (37%). Like some people commented, “Chinese don’t wait for Apple launch to get ‘iPhone’ ”. Actually the pirated version usually share a very similar looking of iphone, but integrates with a more local smartphone features such as handy Chinese typing applications, more compatible hardwares, and functions that help to speed up its internet speed under the Chinese telecom network…..and more importantly, their price is usually stunningly low.
South Korea — in the shadow of battery meltdown
Release date: possibly November/December 2009
One of the main reason for the delay of the launch of Iphone in South Korea is related to Apple’s recall of 1st generation iPod nanos in South Korea happened early this year. Since December 2008, four users filed complaints with the Korean Agency for Technology and Standards over bugged iPod Nanos — three of them were for battery meltdowns while recharging. The issue was reported by mainstream Korean media and the pictures of melting Nanos have been circulating on the internet. In June 2009, Apple apologized for their neglect in selling the problem products and issued the recall and later released a statement reassuring owners of current-model Nanos. This incident generates pretty negative brand image and reputation for Apple Korea. As a result, South Korea’s telecommunications regulatory body has not given approval for iPhone to be sold in the country until 23 September 2009, and the actual launch date is still not known.