The impact of term Web 2.0 is shrinking? According to this article, the author drew this conclusion based on the Google trend analysis retrieved early this year, which shows a significant decrease in the search for term Web 2.0 since 2007.
In my mind, Web 2.0 equals interactive web media based on user-generated content. However, with the stabilization and maturation of the technology related to Web 2.0, various forms of Web 2.0 services tend to generate very distinct user experiences and it seems that people don’t normally treat them as the same things. For instance, Google’s search engine and people’s personal blogs are all interactive media based on “Web 2.0” technology that surpasses web 1.0’s passively viewing experience and non-interactive homepage, but rarely do people consider these two things as the same thing simply because the experience associated with these two platforms are so different. It is same with Wikipedia and Facebook. As a result, people are more willing to consider these Web 2.0 services separately as search engines, blogs, wikipedia sites and social-networking sites instead of broadly referring them as Web 2.0 sites. So I guess maybe that’s one of the factors that contribute to the fading impact of the term Web 2.0.
Another interesting thing noted in the article is that when looking at the geographic regions that have generated the highest volumes of worldwide search traffic for the term over the years – it’s Asia, with the top 5 regions being India, Singapore, Hong Kong, Taiwan and Malaysia (in that order). This piece of fact demonstrates the particular significance of Web 2.0 for Asia. I think this is largely related to the great opportunities and business potentials brought about by Web 2.0 framework to Asia. Take Facebook for an example: in many other Capitalist market of the world such as Europe and America, Facebook takes a very significant share of the market as a social networking website. While in Asia, Facebook is more a type of inspiration, and a basic model for many local reconstructed or “clone” sites such as CyWorld (Korea), and Fropper (India), Renren (China), Mixi (Japan). These localized versions all occupy more share of the market than Facebook in their specific regions. So maybe it explains the popularity of terms of Web 2.0 in Asia, as the term signifies undeveloped potential for localization and endless space for innovation.
(Pic Source: Google Trend)