The Game of Watching and Being Watched

Live streaming on Taobao has been gaining more and more popularity since its launch in 2016.

Like this one above, they all seem very entertaining to watch, and especially engaging by allowing users to ask questions during the streaming process.

This kind of sales model doesn’t require much set-up or training. For the sellers, not only are they providing services and promoting their products at the same time, it is also an opportunity for them to show off their personality, build trust with customers, as well as to stand out from hundreds of other sellers who sell pretty much the same thing.

Similar to the spread of live streaming on Facebook, Instagram, etc., being filmed has never been this common. From a viewer’s perspective, live streaming is probably something with more genuinity and interaction than many other things one sees on everyday media. The impact is also spontaneous, like reality TV but the audience gets invited to be part of the show as it is happening. Here’s another example in advertising:

However, the dark side of technology has quickly emerged. There also seems to be a tendency for murder, suicide, crimes being broadcasted on live streaming, and they got circulated online faster than ever because of social media. Suddenly it feels like Hunger Games could happen anytime soon in the real world. But Facebook has already reacted to that and found a solution, which is to hire 3000 “Content Monitors” to review the live streaming content as they go live. A solution that is not so high-tech but perhaps effective for the time-being, which seems to suggest that more violence simply leads to more surveillance and regulations.

What do people gain from going live? Profit, leads, or just pure entertainment? There is never a standard answer. As broadcasters, as viewers, we are all being watched, willingly or unwillingly.

Ultra Rich Asian Girls

Reality shows featuring pretty girls and their luxurious lifestyles is an eye-catching topic in every culture, just like people can never get bored of checking out celebrity gossip magazines. Whereas it is also common for this kind of show to receive all kinds of criticisms and controversies.

There is no exception to this show — Ultra Rich Asian Girls, which is a reality show featuring 4 mandarin-speaking Asian girls who lead luxurious lifestyle in Vancouver Canada. The show takes audience to have a glimpse of their daily activities including trip to private island, designer bags shopping spree, million dollar villa parties, etc., as well as documents how they interact with (or loathe) each other. However, as it is set in a special context where these girls actually represent the tip of an influx of Asian wealth into western societies, extra discussions involving racism, cultural identity and its unavoidable political implications among the diaspora group are triggered on top of the usual level of criticism over “the rich” and “materialism”.

Source: http://www.hbictv.com/

In a more realistic environment, the “invasion” of Asian students, investment, and culture has affected the local economy in many countries such as Canada and Australia. As much as these countries welcome the wealthy migrants, they also need to face some pressing issues like the rapid rise of property prices and the changing face of their local communities, which in a way has shaped the wealthy Asians into a form of special community and sometimes given the concept of “yellow peril” a new form.

Leaving all the”why”s and”how”s that people have towards these Asian migrants alone, what this reality TV did is simply to give the “ultra rich” group a voice and to satisfy the outsiders’ longing to know them. Besides, there is also no doubt that the group will continue to grow, bringing more change on both inside and outside of many western societies, just like a side effect of globalization. The consequence is obvious – one can either embrace it or feel intimidated by it.

The reality show is now preparing to launch for its 4th season. After all, it is all the controversies and criticisms that contribute to the success of this TV show series.